By Mathabo Sekhonyana Marketing Doesn't Have a Measurement Problem. It Has a Translation Problem. If your CEO walked into your office this afternoon and asked one simple question, could you answer it with confidence? “How did marketing help grow the business this quarter? ”Marketing has never had more data. Dashboards are richer, attribution is stronger and reporting is faster than ever before. Yet one challenge persists: translating marketing performance into business perfor

Marketing performance challenges are increasingly less about budget allocation and more about organisational coherence. Gartner research indicates that while CMOs are accelerating investment in AI and performance efficiency, many continue to face persistent gaps in alignment, governance, process maturity, and internal capability across their marketing functions. These alignment gaps in marketing are often diagnosed as a budget problems and “solved” with “more”. More spend. Mo

Social media has become a vital tool for businesses across South Africa. It offers a direct way to connect with customers, build trust, and boost sales. But posting content alone does not guarantee success. To truly benefit, businesses need to understand their audience, track performance, and adapt to changing trends. This guide breaks down five straightforward steps to help South African businesses unlock social media success. How to Measure Social Media Success You cannot i